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Outlook for Regional Podcasting
< Previous: The Dichotomy: Local vs International Content [https://amaeya.media/2020-the-dichotomy-local-vs-international-content]In order for local podcasters to grow their reach, there needs to be a stronger understanding of what listeners are looking for. There continue to be challenges regionally that need to be addressed to help create opportunities for...
The Challenge of Standardisation
< Previous: Outlook for Regional Podcasting [https://amaeya.media/2019-outlook-for-regional-podcasting]As a medium, podcasts are fundamentally different from today’s social platforms, where the various elements of the chain—from publishing to consumption—is not controlled by a single platform, compared to platforms like YouTube for video or Instagram for...
Monetisation
< Previous: The Challenge of Standardisation [https://amaeya.media/2019-the-challenge-of-standardisation]Podcasts are monetized in a few ways globally. Larger media companies with internal podcast teams tend to drive listenership from within their existing channels, and monetize through existing brand partnerships. Podcast-first companies use monetization models that are split between advertising...
The Case for Brands in Podcasts
< Previous: Monetisation With podcast advertising revenue expected to cross US$2.4 billion globally, it comes as no surprise that brands have found their space in the medium over the last few years, and 2019 was no different. According to ‘Audio: Activated’, a study commissioned by StoryWorks, the BBC’...
Conclusion
< Previous: The Case for Brands in Podcasts [https://amaeya.media/2019-the-case-for-brands-in-podcasts]From the trends we’ve witnessed this year, Steve Jobs was right when he announced in 2005 [https://www.apple.com/newsroom/2005/06/28Apple-Takes-Podcasting-Mainstream/] that podcasting was the future of audio. At the time, the Apple Podcasts...
The jewel of Egypt, Azza Fahmy
Excited to share my first Arabic interview with the jewel of Egypt, Azza Fahmy. Azza is the founder of a Jewellery company that works to bring timeless jewellery through modern & eclectic cultural designs. I talk to her about starting out in an entirely male-dominated industry 50 years ago to...
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