The Apple Podcasts directory crossed its 800,000th show listing in December 2019, a first for the medium that has been soaring in popularity over the last five years. The industry itself is poised to exceed US$2 billion in advertising revenue globally by 2021 according to a study by
State of the Industry 2019
As we wrap up two years of being a podcast-first company in the UAE—a journey that led to AMAEYA Media becoming the largest podcast network in the country with 14 shows—it was fundamental for us to provide the right context for the industry and gather insights from listeners
2019 was a monumental year in many ways for the industry with acquisitions, reshuffles and various new launches. There has been significant movement within the region as well this year.
Although nearly half of podcast listeners surveyed said they were open to listening to regional content, only 28% are actually listening to local shows. There are quite a few reasons for this dichotomy.
< Previous: The Dichotomy: Local vs International Content [https://amaeya.media/2020-the-dichotomy-local-vs-international-content]In order for local podcasters to grow their reach, there needs to be a stronger understanding of what listeners are looking for. There continue to be challenges regionally that need to be addressed to help create opportunities for the
< Previous: Outlook for Regional Podcasting [https://amaeya.media/2019-outlook-for-regional-podcasting]As a medium, podcasts are fundamentally different from today’s social platforms, where the various elements of the chain—from publishing to consumption—is not controlled by a single platform, compared to platforms like YouTube for video or Instagram for social
< Previous: The Challenge of Standardisation [https://amaeya.media/2019-the-challenge-of-standardisation]Podcasts are monetized in a few ways globally. Larger media companies with internal podcast teams tend to drive listenership from within their existing channels, and monetize through existing brand partnerships. Podcast-first companies use monetization models that are split between advertising and
< Previous: Monetisation [https://amaeya.media/2019-monetisation]With podcast advertising revenue expected to cross US$2.4 billion globally, it comes as no surprise that brands have found their space in the medium over the last few years, and 2019 was no different. According to ‘Audio: Activated’ [https://www.bbc.co.
< Previous: The Case for Brands in Podcasts [https://amaeya.media/2019-the-case-for-brands-in-podcasts]From the trends we’ve witnessed this year, Steve Jobs was right when he announced in 2005 [https://www.apple.com/newsroom/2005/06/28Apple-Takes-Podcasting-Mainstream/] that podcasting was the future of audio. At the time, the Apple Podcasts directory