Our second State of the Industry report builds on last year’s report by delving into key trends that emerged from the year, while also showcasing some of the impact the pandemic exerted on the medium. This report combines insights from our listener survey, which ran during December 2020 and
State of the Industry 2020
Amaeya Media publishes the annual report on the MENA podcast industry, revealing regional listener behaviour and key insights around podcast creation, monetisation, and consolidation.
Amaeya Media CEO Chirag Desai shares his notes on the year, and the State of the Industry 2020 Report.
A year unlike any other, the podcast industry witnessed an impact as well, although closing out the year on a few highs.
The global and regional podcast industry saw impacts due to the changing listening habits due to COVID-19.
Brands continue to explore podcasts as a way to connect with their audiences in 2020, while listeners still lean positively to brand mentions in shows.
As advertising revenue was impacted in 2020, creators explored direct revenue options such as Patreon.
Unlike any year before it, 2020 reopened the debate of the open versus closed in podcasting, with Spotify spearheading siloed shows within its platform.
The challenges of standardisation continued to be tackled in 2020.
The Podcast Index was launched in 2020 as a decentralised, categorized podcast directory. It is now actively working to improve the podcast ‘namespace’.