A few weeks ago, What I Did Next partnered with the 2025 edition of The Narrative Summit which was held at the breathtaking Soma Bay. Today, I’m delighted to share my panel discussion where we explored perceptions of Egypt through a historical and cultural lens, a subject that is...
Fatenn Mostafa Kanafani has led a life full of twists and turns. Her career trajectory has seen her go from being a successful marketer with Procter & Gamble to being instrumental in the success of the relaunch of Ahram Beverages, leading to its eventual sale to Heineken in 2002. What...
I’m delighted to welcome Nouf Al Moneef, Director of Noor Riyadh, to the show this week. Noor Riyadh has now welcomed more than 3 million visitors and hosted artworks by hundreds of Saudi, regional and international artists. What I Did Next: Nouf Al Moneef 0:00 / 0:00 1×...
Hashem Montasser sits down with Sultan Al Darmaki, founder of 1833, an exclusive members’ club redefining community spaces and activations. Sultan shares his journey so far—from his unorthodox approach to fashion, how he felt working in London to the creation of 1833, a space that bridges the worlds of...
Louis Barthélemy is a multidisciplinary artist and designer based between Marrakech and Paris. He went on to work for Dior after studying fashion design at Central Saint Martins, before pivoting away from the fashion world after the public departure of designer John Galliano. Louis designs beautiful works of art, from...
Hashem catches up with Avni Doshi, author of ‘Burnt Sugar’, which was shortlisted for the prestigious Booker Prize. In her book, Avni explores the themes of identity, culture and motherhood. The heartfelt discussion captures the poignant moments of personal growth that permeate her narrative, now seen through the lens of...
