Executive Summary
Our second State of the Industry report builds on last year’s report by delving into key trends that emerged from the year, while also showcasing some of the impact
State of the Industry 2020
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55 per cent report higher podcast consumption since March 2020, reveals Amaeya Media's 2020 State of the Industry report
Amaeya Media publishes the annual report on the MENA podcast industry, revealing regional listener behaviour and key insights around podcast creation, monetisation, and consolidation.
From the CEO’s Desk
Amaeya Media CEO Chirag Desai shares his notes on the year, and the State of the Industry 2020 Report.
The Year That Was
A year unlike any other, the podcast industry witnessed an impact as well, although closing out the year on a few highs.
Changing Habits
The global and regional podcast industry saw impacts due to the changing listening habits due to COVID-19.
Brands in Podcasts
Brands continue to explore podcasts as a way to connect with their audiences in 2020, while listeners still lean positively to brand mentions in shows.
Monetisation
As advertising revenue was impacted in 2020, creators explored direct revenue options such as Patreon.
An Exclusive World
Unlike any year before it, 2020 reopened the debate of the open versus closed in podcasting, with Spotify spearheading siloed shows within its platform.
Standardisation
The challenges of standardisation continued to be tackled in 2020.
The Podcast Index
The Podcast Index was launched in 2020 as a decentralised, categorized podcast directory. It is now actively working to improve the podcast ‘namespace’.
The Podcast Academy
The Podcast Academy, launched to rival organizations such as The Academy of Motion Pictures Arts & Sciences, was launched in 2020.
Conclusion
There is little doubt that audio will continue to play a significant role in our future, and 2021 will be no different.