On this week’s episode, Hashem caught up with Amir Allam, a fellow Egyptian and graduate of the infamous DEO, the German school in Cairo. Amir Allam is the Founder of Elmenus, an F&B marketplace boasting digital menus & delivery for over 6000 restaurants across Egypt. Founded just days shy of the Egyptian revolution back in 2011, Elmenus is now—10 years on—Egypt’s biggest food discovery and ordering platform and looking to expand beyond its shores. Hashem and Amir compared the experience of being a solo founder vs co-founder and got to the bottom of why Amir credits his engineering mindset for his entrepreneurial ethos. They also review the latest in Egypt’s lightning-pace food trends (including the beach as a delivery location), the challenges of talent acquisition, and reveal one of Amir’s favorite aspects of being immersed in foodtech.
Hashem and Anoud Alzaben discuss her process; the rural and bedouin roots that continue to influence her work; and their shared appreciation for journaling– whether classically with ink and paper or visually via Instagram Stories.
This week we sit with Stasha Toncev, founder of Dubai’s award-winning Balkan bistro, 21 Grams. Hailed in the media, Stasha’s restaurant was praised as “charming” and “brain melting” by The Financial Times supplement, How To Spend It, and Bill Addison, the Los Angeles Times’ celebrated food critic. In
Hashem and his co-host Samantha Wood aka FooDiva sit down with Gwendal Poullennec, the Michelin Guides’ International Director.