Executive Summary
The Apple Podcasts directory crossed its 800,000th show listing in December 2019, a first for the medium that has been soaring in popularity over the last five years. The
State of the Industry 2019
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Note from the CEO
As we wrap up two years of being a podcast-first company in the UAE—a journey that led to AMAEYA Media becoming the largest podcast network in the country with
Introduction
2019 was a monumental year in many ways for the industry with acquisitions, reshuffles and various new launches. There has been significant movement within the region as well this year.
The dichotomy: local vs. international content
Although nearly half of podcast listeners surveyed said they were open to listening to regional content, only 28% are actually listening to local shows. There are quite a few reasons for this dichotomy.
Outlook for Regional Podcasting
< Previous: The Dichotomy: Local vs International Content [https://amaeya.media/2020-the-dichotomy-local-vs-international-content]In order for local podcasters to grow their reach, there needs to be a stronger understanding of what
The Challenge of Standardisation
< Previous: Outlook for Regional Podcasting [https://amaeya.media/2019-outlook-for-regional-podcasting]As a medium, podcasts are fundamentally different from today’s social platforms, where the various elements of the chain—from
Monetisation
< Previous: The Challenge of Standardisation [https://amaeya.media/2019-the-challenge-of-standardisation]Podcasts are monetized in a few ways globally. Larger media companies with internal podcast teams tend to drive listenership from
The Case for Brands in Podcasts
< Previous: Monetisation With podcast advertising revenue expected to cross US$2.4 billion globally, it comes as no surprise that brands have found their space in the medium over
Conclusion
< Previous: The Case for Brands in Podcasts [https://amaeya.media/2019-the-case-for-brands-in-podcasts]From the trends we’ve witnessed this year, Steve Jobs was right when he announced in 2005 [https: