“The Middle East is the best market for all luxury brands worldwide” Rami Al Ali on bridging cultural divides, redefining Arab luxury, and the evolution of modern identity through couture

Hashem is back this month with the ever-inspiring Rami Al Ali. Together, they explore the evolution of Arab couture, from breaking stereotypes to redefining luxury on a global stage. Listen in as they swap stories about navigating tradition and modernity, and that unforgettable moment Rami realized the world was ready for a new wave of Arab designers.

You can also watch the episode on YouTube: