Monetisation
As advertising revenue was impacted in 2020, creators explored direct revenue options such as Patreon.
State of the Industry 202012
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An Exclusive World
Unlike any year before it, 2020 reopened the debate of the open versus closed in podcasting, with Spotify spearheading siloed shows within its platform.
Standardisation
The challenges of standardisation continued to be tackled in 2020.
The Podcast Index
The Podcast Index was launched in 2020 as a decentralised, categorized podcast directory. It is now actively working to improve the podcast ‘namespace’.
The Podcast Academy
The Podcast Academy, launched to rival organizations such as The Academy of Motion Pictures Arts & Sciences, was launched in 2020.
Conclusion
There is little doubt that audio will continue to play a significant role in our future, and 2021 will be no different.