The Year That Was
A year unlike any other, the podcast industry witnessed an impact as well, although closing out the year on a few highs.
Chirag Desai
Founder, Amaeya Media
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Changing Habits
The global and regional podcast industry saw impacts due to the changing listening habits due to COVID-19.
Brands in Podcasts
Brands continue to explore podcasts as a way to connect with their audiences in 2020, while listeners still lean positively to brand mentions in shows.
Monetisation
As advertising revenue was impacted in 2020, creators explored direct revenue options such as Patreon.
An Exclusive World
Unlike any year before it, 2020 reopened the debate of the open versus closed in podcasting, with Spotify spearheading siloed shows within its platform.
Standardisation
The challenges of standardisation continued to be tackled in 2020.