Changing Habits
The global and regional podcast industry saw impacts due to the changing listening habits due to COVID-19.
Founder, Amaeya Media
The global and regional podcast industry saw impacts due to the changing listening habits due to COVID-19.
Brands continue to explore podcasts as a way to connect with their audiences in 2020, while listeners still lean positively to brand mentions in shows.
As advertising revenue was impacted in 2020, creators explored direct revenue options such as Patreon.
Unlike any year before it, 2020 reopened the debate of the open versus closed in podcasting, with Spotify spearheading siloed shows within its platform.
The challenges of standardisation continued to be tackled in 2020.
The Podcast Index was launched in 2020 as a decentralised, categorized podcast directory. It is now actively working to improve the podcast ‘namespace’.