Brands in Podcasts
Brands continue to explore podcasts as a way to connect with their audiences in 2020, while listeners still lean positively to brand mentions in shows.
Chirag Desai
Founder, Amaeya Media
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Monetisation
As advertising revenue was impacted in 2020, creators explored direct revenue options such as Patreon.
An Exclusive World
Unlike any year before it, 2020 reopened the debate of the open versus closed in podcasting, with Spotify spearheading siloed shows within its platform.
Standardisation
The challenges of standardisation continued to be tackled in 2020.
The Podcast Index
The Podcast Index was launched in 2020 as a decentralised, categorized podcast directory. It is now actively working to improve the podcast ‘namespace’.
The Podcast Academy
The Podcast Academy, launched to rival organizations such as The Academy of Motion Pictures Arts & Sciences, was launched in 2020.