“You can’t be noticed unless there is sincerity in your work.” Fashion designer Yasmine Yeya on being inspired by Egypt’s beauty, landing Jennifer Lopez as a customer, and debunking the overnight success myth
How do you go from working in advertising, to waking up with a gazillion Instagram notifications of J.LO wearing your mustard yellow couture gown to her movie premiere? In this week’s episode, Hashem sits with fellow Egyptian, designer Yasmine Yeya, to discuss what entrepreneurship means to her…and...