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Hashem Montasser

“The Middle East is the best market for all luxury brands worldwide” Rami Al Ali on bridging cultural divides, redefining Arab luxury, and the evolution of modern identity through couture

Hashem is back this month with the ever-inspiring Rami Al Ali. Together, they explore the evolution of Arab couture, from breaking stereotypes to redefining luxury on a global stage. Listen in as they swap stories about navigating tradition and modernity, and that unforgettable moment Rami realized the world was ready...

Hashem Montasser

“Luxury isn’t just about products that are crazy expensive.” Samir Aghera on navigating heritage abroad, celebrating the spirit of nomadism, and redefining the essence of luxury experiences

Hashem and the ever-stylish Samir Aghera delve into the dynamic world of luxury retail, discussing Hashem’s aesthetic vision for The Lighthouse and Samir’s keen eye for detail at Montroi. Listen in as they share insightful anecdotes ranging from Samir’s first pop-up and that unforgettable moment when a...

Malak Fouad

HRH Nourah Al Faisal

I’m excited to kick off a new season of What I Did Next with Her Royal Highness Nourah Al Faisal. She’s the founder of bespoke jewellery brand Nuun, and the founder of design and research consultancy Ahdlal for Design. She’s also the great-granddaughter of King Faisal of...

Hashem Montasser

“I have a vision of leaving a legacy with this brand” Faiza Bouguessa on her journey through the world of fashion, being true to her vision, and leaving a legacy for the Middle-East

Hashem is joined this week by accomplished fashion designer Faiza Bouguessa. The two consider the trials and tribulations of founding a successful business, and the importance of finding an authentic design aesthetic for one’s brand. Influenced by vintage elegance, Faiza discusses how ‘Bouguessa’ is a display of her own...

Hashem Montasser

“Dubai is like a millefeuille. There are layers and layers.” Mohamed Maktabi on the rich history of his family’s business and his passion for storytelling through the intricate artistry of carpets

Hashem catches up with Mohamed Maktabi, the CEO of Iwan Maktabi, the go-to address for rare carpets and textile art in the MENA region. They go back in time as Mohamed reveals the captivating tale of his family's heritage: from his grandfather's migration from Iran to...

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