“I have a vision of leaving a legacy with this brand” Faiza Bouguessa on her journey through the world of fashion, being true to her vision, and leaving a legacy for the Middle-East

Hashem is joined this week by accomplished fashion designer Faiza Bouguessa. The two consider the trials and tribulations of founding a successful business, and the importance of finding an authentic design aesthetic for one’s brand. Influenced by vintage elegance, Faiza discusses how ‘Bouguessa’ is a display of her own unique, minimalist style, and why she aims to create timeless pieces that resonate with her true self-expression.