< Previous: The Challenge of Standardisation [https://amaeya.media/2019-the-challenge-of-standardisation]Podcasts are monetized in a few ways globally. Larger media companies with internal podcast teams tend to drive listenership from within their existing channels, and monetize through existing brand partnerships. Podcast-first companies use monetization models that are split between advertising...
< Previous: Monetisation With podcast advertising revenue expected to cross US$2.4 billion globally, it comes as no surprise that brands have found their space in the medium over the last few years, and 2019 was no different. According to ‘Audio: Activated’, a study commissioned by StoryWorks, the BBC’...
< Previous: The Case for Brands in Podcasts [https://amaeya.media/2019-the-case-for-brands-in-podcasts]From the trends we’ve witnessed this year, Steve Jobs was right when he announced in 2005 [https://www.apple.com/newsroom/2005/06/28Apple-Takes-Podcasting-Mainstream/] that podcasting was the future of audio. At the time, the Apple Podcasts...