Why the stock market outperforms when people listen to happy songs

Why the stock market outperforms when people listen to happy songs
Photo by Yiorgos Ntrahas
“Music is the language of the spirit. It opens the secret of life bringing peace, abolishing strife”
—Kahlil Gibran

Speaking of, have you thought about what influences your mood? We're in the second week of 2022, do you feel the holiday blues? Cue saxophone...

Research shows that music evokes emotions in us and can go as far as influencing consumer behaviour. For example, All I want for Christmas is you can easily set a Christmas scene or trigger a memory of a loved one around the holiday season. This is part of the Pleasure, Dominance, Arousal model developed in 1974 by Mehrabian and Russell to assess environmental perception, experience, and psychological responses.