Epic PR fails
Even the biggest companies make mistakes. This week, Maha shares her lessons & tips on how to avoid these PR pitfalls and what we can learn from brands who’ve made mistakes in the past. Epic PR fails 0:00 / 0:00 1×...
Maha Abouelenein
Host, Savvy Talk
Listen to the latest episodes
Working with agencies
As every business or brand evolves, you outgrow your internal teams and need to work with a PR agency. This week, Maha helps you understand that tipping point and how to get started onboarding an agency and working with them to ensure a win-win partnership. Savvy Talk: Working with agencies...
How to grow your audience
Every business and brand needs an audience to tell their story, to create value and to grow their brand—whether a product or a service. This week, Maha shares her six tips on how to grow your audience, and build a base of consistent and loyal followers. Savvy Talk: Growing...
How to master media relations
This week, Maha talks about why developing good media relationships is so important for good Public Relations, and how to get started with some tips on working with reporters & packaging your stories. Mastering media relations 0:00 / 0:00 1× Packaging a story Give the journalist all the information...
Working with influencers
This week, Maha talks about influencers—how to identify the right ones to work with your brand to onboarding and establishing a win-win relationship with them, as well as some potential pitfalls. Working with influencers 0:00 / 0:00 1×...
The art of storytelling
As a brand, how you convey your brand message matters. This week, Maha shares how storytelling leads to communication that is both effective and impactful, and how to tell a great story in the age of speed & noise. Savvy Talk: The art of storytelling 0:00 /0:00 1×...