This week, Maha talks about why developing good media relationships is so important for good Public Relations, and how to get started with some tips on working with reporters & packaging your stories.
Packaging a story
Give the journalist all the information for them to understand your brand story and give them assets they need to tell your story. Package your story with information they need to share it!
- Your narrative in a press release
- Fact Sheet
- Photos/Gallery of Images
- BROLL Video (Stock footage with natural sound)
- Your Website
- Social Handles: All of your social media handles and platforms