As every business or brand evolves, you outgrow your internal teams and need to work with a PR agency. This week, Maha helps you understand that tipping point and how to get started onboarding an agency and working with them to ensure a win-win partnership.
Savvy Talk: Working with agencies
I'm joined by Moroccan-born Hind Sebti, co-founder of Waldencast and the creator of Whind, a globally inspired beauty brand, inspired by Hind’s home country, love of travel, nature, and art. With Whind, Hind wants to elevate skincare to a joyful act, to bring soulful self-care back by approaching it
On today's episode, I'm joined by my dear friend Fayrouz Eid. A talented entrepreneur, nutritionist, and mother of two adorable kids. Her passion for entrepreneurship made her build The Wellb, a company focused on helping people find long-lasting sustainable nutrition so they can get healthier and reach their goals. We
Nadine Abdel Ghaffar is the Founder and General Manager of Art D'Égypte and is my guest for this weeks show. She is an extraordinary woman that supports and promotes the Egyptian art and culture scene in bold ways never done before - including a massive installation at the Pyramids which