Fashion24

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Hashem Montasser

“The Middle East is the best market for all luxury brands worldwide” Rami Al Ali on bridging cultural divides, redefining Arab luxury, and the evolution of modern identity through couture

Hashem is back this month with the ever-inspiring Rami Al Ali. Together, they explore the evolution of Arab couture, from breaking stereotypes to redefining luxury on a global stage. Listen in as they swap stories about navigating tradition and modernity, and that unforgettable moment Rami realized the world was ready...

Hashem Montasser

“I have a vision of leaving a legacy with this brand” Faiza Bouguessa on her journey through the world of fashion, being true to her vision, and leaving a legacy for the Middle-East

Hashem is joined this week by accomplished fashion designer Faiza Bouguessa. The two consider the trials and tribulations of founding a successful business, and the importance of finding an authentic design aesthetic for one’s brand. Influenced by vintage elegance, Faiza discusses how ‘Bouguessa’ is a display of her own...

Malak Fouad

Imran Amed

Welcome to a new season of What I Did Next! I’m joined by fashion entrepreneur Imran Amed, one of the leading voices in fashion and CEO of The Business of Fashion. BOF currently employs 75 people with a presence in London, New York, Paris and Shanghai. It also boasts...

Malak Fouad

Mounaz and Aya Abdel Raouf

Mounaz and Aya Abdel Raouf are better known as the sisters behind the global luxury brand, Okhtein. The sisters have always had a love for fashion and accessories, and day-dreamed about working in the industry from when they were children. In 2014, they turned their fantasy into a reality, launching...

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