Fashion - Amaeya Media

“The Middle East is the best market for all luxury brands worldwide” Rami Al Ali on bridging cultural divides, redefining Arab luxury, and the evolution of modern identity through couture

Hashem is back this month with the ever-inspiring Rami Al Ali. Together, they explore the evolution of Arab couture, from breaking stereotypes to redefining luxury on a global stage. Listen in as they swap stories about navigating tradition and modernity, and that unforgettable moment Rami realized the world was ready...

The Lighthouse Conversations

“I have a vision of leaving a legacy with this brand” Faiza Bouguessa on her journey through the world of fashion, being true to her vision, and leaving a legacy for the Middle-East

Hashem is joined this week by accomplished fashion designer Faiza Bouguessa. The two consider the trials and tribulations of founding a successful business, and the importance of finding an authentic design aesthetic for one’s brand. Influenced by vintage elegance, Faiza discusses how ‘Bouguessa’ is a display of her own...

Forward Talks

Florence Bulte on building a strong sustainability culture in luxury retail

We’re joined today by Florence Bulte, Chief Sustainability Officer at Chalhoub Group. Chalhoub Group has been a creator of luxury experiences across the Middle East for over six decades, and Florence is responsible for promoting sustainability across the Group through advocacy and partnerships. We talk about how they engage...

The Lighthouse Conversations

“I learned what absolute zero feels like.” Hassan Sheheryar Yassin on starting from zero, conquering fear of failure and a serendipitous meeting with William & Kate.

Hashem catches up with Pakistani couturier Hassan Sheheryar Yassin, or HSY. In one of our rawest episodes yet, HSY gets candid about his past as the child of a single mother and the effects of poverty and living in a women’s shelter. HSY and Hashem then delve deeper into...

What I Did Next

Imran Amed

Welcome to a new season of What I Did Next! I’m joined by fashion entrepreneur Imran Amed, one of the leading voices in fashion and CEO of The Business of Fashion. BOF currently employs 75 people with a presence in London, New York, Paris and Shanghai. It also boasts...