Arab News featured the Ignite the Sound conference in Riyadh October 19, with a feature on the “Content as a Business Asset” panel with Chirag Desai alongwith Hadeel Al-Eisa, Ithra's Director of Communication and Content Production, James Cridland, Editor of Podnews, and moderated by Mohammed Islam, host of The Mo Show.

Desai said: “If you want to be a podcaster, there are two things that matter: The purpose of why you are doing it, and then having a plan, because many podcasts fail because the plan wasn’t there.”

Read the full article on Arab News

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