Podcasters

How can advertisers navigate recent changes in the podcast landscape?

Amaeya Media
Jun 27, 2021
1 min read
AdvertisingCompanyPress

Our CEO Chirag Desai shares his thoughts on the pitfalls with advertising vis-à-vis the recent subscription offerings in this opinion piece for Communicate:

This is one of the dilemmas I've been pondering over the last few weeks as we've been working on our own community offering and exploring Apple's offering within it (Spotify's is US-only for now). Why are we encouraging creators to treat content with ads as less-than-premium, especially when as podcasters, we try so hard to get products we love to work with us, and craft engaging audio messages that we hope resonates with our listeners? What's worse, we're now starting out with the assumption that advertising is a net-worse experience rather than a potentially better one.
How Can Advertisers Navigate The Recent Changes In The Podcast Landscape?
By Chirag Desai, CEO of Amaeya Media

Comments

Become a Amaeya Media member below to join the conversation (it's free!). As a member, you will also receive new posts by email (you can unsubscribe at any time).

Subscribe to our Newsletter and stay up to date!

Subscribe to our newsletter for the latest news and work updates straight to your inbox.

Oops! There was an error sending the email, please try again.

Awesome! Now check your inbox and click the link to confirm your subscription.