Epic PR fails
Even the biggest companies make mistakes. This week, Maha shares her lessons & tips on how to avoid these PR pitfalls and what we can learn from brands who’ve
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#49: The mental health impact of clutter
In this week's episode I wanted to discuss how decluttering and organising can impact your mental health in a positive way. Mental health is a subject that has
Working with agencies
As every business or brand evolves, you outgrow your internal teams and need to work with a PR agency. This week, Maha helps you understand that tipping point and how
#48: Decluttering without the guilt
So you are starting the decluttering process, but as you find stuff to declutter you start feeling guilty for throwing away the items. Maybe you could use it again. Or
How to grow your audience
Every business and brand needs an audience to tell their story, to create value and to grow their brand—whether a product or a service. This week, Maha shares her
#47: Clearing the junk drawer
How many have you a junk drawer near your front door, in the lounge area or even in the kitchen (or all three areas)? Is it heaving with stuff all
How to master media relations
This week, Maha talks about why developing good media relationships is so important for good Public Relations, and how to get started with some tips on working with reporters &
#46: It’s my birthday!
As the title indicates, it's my birthday (this week), so I thought it would be great to share my tips on giving presents to me or any of
Working with influencers
This week, Maha talks about influencers—how to identify the right ones to work with your brand to onboarding and establishing a win-win relationship with them, as well as some
#45: How to look after your designer clothes
This week saw the loss of the genius designer Karl Largerfield who designed for Chanel, Fendi and of course his own label. Whilst he had his flaws, there was no
#44: Tips to declutter your toiletries
Everytime I have a session with a client organising and decluttering their bathrooms, I get inspired to organise my bathroom and toiletries. As you can imagine, this means I organise
The art of storytelling
As a brand, how you convey your brand message matters. This week, Maha shares how storytelling leads to communication that is both effective and impactful, and how to tell a