I’m delighted to welcome Nouf Al Moneef, Director of Noor Riyadh, to the show this week. Noor Riyadh has now welcomed more than 3 million visitors and hosted artworks by hundreds of Saudi, regional and international artists.
EFG Holding, a financial institution with a universal bank in Egypt and the leading investment bank in the Middle East and North Africa (MENA).
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Nouf also continues to help grow the conversation about art and design on social media, although she, like me, is not a fan of the word influencer. We both take a more organic and authentic approach to reaching our respective audiences. Nouf has garnered a huge following and has had an obvious impact on how the KSA is perceived and she is a wonderful ambassador for culture, the arts and her country as a whole.
Next week, I talk to Nouf about Noor Riyadh’s focus on light as a medium and what it takes to curate each year's festival.