Is there a recipe for building a loyal following? Helen Farmer’s work combines effective storytelling and just enough vulnerability to resonate with her audience of radio listeners and tens of thousands of Instagram followers. As one of Dubai’s most popular radio hosts and author of “The Mothership” blog, Helen amassed an audience that both relate and aspire to her “mompreneur” experience and defer to her in terms of recommendations on Dubai expat living. But how does the Helen Farmer of “Afternoons with Helen” balance her influencer activities (including commitments to her ever growing list of marketing sponsors) with her radio job and spending quality time with her young family? She may say there’s no strategy, but the action plan seems firmly in place and she generously shares the building blocks with Hashem in our first guest episode of 2021.