Campaign’s Sofia Serrano spoke to Chirag Desai about the medium, brands and more on the third anniversary of Amaeya Media:

Brands should integrate podcasts as part of a long-term communications strategy. Whether by creating new shows or advertising in existing ones, brands in the region still have a lot to work with and a lot of work to do maximise the potential of podcasts.
The state of the podcast in the MENA region – in conversation with Chirag Desai - Campaign Middle East
By Sofia Serrano The podcast medium is still relatively new in the MENA region and there’s still the need for more education and lots of work to grow it to an international level. Podcasts are big business worldwide, however, the added value of making them locally is that it gives the stories a Middle East […]
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