Austyn Allison talks about the findings of the State of Industry 2020 Report, as part of his analysis on the untapped potential of the MENA podcast industry for Arabian Gulf Business Insight:
If podcasters were using lockdown and increased time at home to create content, were more people listening?
A survey conducted in December 2020 and January 2021 by Mena podcast network Amaeya found that 30 percent of people listen to shows from the region, which is encouraging for local productions.
Almost two-thirds (62 percent) of Amaeya’s respondents said they preferred shows to be shorter than 30 minutes. This could be partly due to changed habits during Covid, with more time at home, shorter commutes and fraught attention spans.