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Hashem Montasser

“The Middle East is the best market for all luxury brands worldwide” Rami Al Ali on bridging cultural divides, redefining Arab luxury, and the evolution of modern identity through couture

Hashem is back this month with the ever-inspiring Rami Al Ali. Together, they explore the evolution of Arab couture, from breaking stereotypes to redefining luxury on a global stage. Listen in as they swap stories about navigating tradition and modernity, and that unforgettable moment Rami realized the world was ready...

Hashem Montasser

“Luxury isn’t just about products that are crazy expensive.” Samir Aghera on navigating heritage abroad, celebrating the spirit of nomadism, and redefining the essence of luxury experiences

Hashem and the ever-stylish Samir Aghera delve into the dynamic world of luxury retail, discussing Hashem’s aesthetic vision for The Lighthouse and Samir’s keen eye for detail at Montroi. Listen in as they share insightful anecdotes ranging from Samir’s first pop-up and that unforgettable moment when a...

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