Forbes ME: Inside the rise of gaming podcasts in MENA
Forbes ME’s Samar Khouri spoke to Chirag Desai on the outlook for gaming podcasts in the region:
“I think we can take some cues in markets where this is developed, where there is a large following for games-inspired podcasts. This isn’t limited to just podcast networks looking to develop new worlds but is also a great integration for gaming companies to expand their created worlds beyond just the game, with expanded storytelling, giving the community a new way to interact with their characters,” adds Chirag. “As with any category, it has to start with the creators building shows and communities for the ecosystem to grow around it.”