Time Out Market’s Sandy Hayek on homegrown concepts, and should subscriptions be ad-free?
Both Apple and Spotify announced this year that podcasters can charge subscriptions directly from listeners on their platforms. There are obvious advantages to building a direct and monetary relationship with listeners, but there could also be a few pitfalls to equating subscriptions with ad-free.
Our CEO Chirag Desai shares his thoughts on how advertisers and creators can navigate the changes in this opinion piece for Communicate.