Company

Tracking you less

TL;DR We’ve shifted the analytics of our web properties away from Google Analytics to Plausible, an analytics platform that is compliant with policies such as GDPR, and no longer require cookies.

Chirag Desai
Apr 18, 2021
2 min read

We use a few third-party services to help manage our hosting, website, newsletter, etc., to bring you our network of shows, and are always conscious of the tussle between how much data is needed to deliver what we do, without compromising on your privacy.

This tussle is something the podcast industry at large is also attempting to discuss and tackle, and we're no different. A third-party service's privacy policy has always been a factor in its selection (or non-selection), and this is why we link to each individual privacy policy within our own, so that you are well-informed about your touchpoints with us.

We also continue to evaluate what we use in light of knowledge or improvements in the space. One such effort in this direction was our decision the end the (fairly short) use of Facebook Pixels on our website and, as of this month, we've ended our use of Google Analytics across our web properties.

Our website, including this page you're reading right now, is now measured by Plausible, an independent analytics service that is compatable with various cookie laws, GDPR, and PECR, among others. As an example:

We do not use cookies and we do not generate any persistent identifiers. We generate a random string of letters and numbers that is used to calculate unique visitors on a website and we reset this string once per day. All the data is isolated to a single day only. There is no way to know whether a person comes back to a site on another day.

That's right, we won't be interrupting your visit with a big disclaimer to accept our cookies before you listen to an episode of read our industry reports!

You can read about Plausible's detailed data measurement process, and you can also dig into their code if you're so inclined as the service is open-source. The company is self-funded (and profitable), based in the EU with renewable energy servers hosted in Germany. The team has been lightning fast in terms of responsiveness when we got started, and a quick thanks is due to Mark Steadman who turned around Podiant's integration with Plausible just as quickly.

Our privacy policy has been updated to reflect this change. Please feel free to read through it and let us know if you have any feedback.

Comments

Become a Amaeya Media member below to join the conversation (it's free!). As a member, you will also receive new posts by email (you can unsubscribe at any time).

Subscribe to our Newsletter and stay up to date!

Subscribe to our newsletter for the latest news and work updates straight to your inbox.

Oops! There was an error sending the email, please try again.

Awesome! Now check your inbox and click the link to confirm your subscription.